Matt Fowler dot Business

There's A Map For That

I have to get my hands on this story. It’s too much.

It all started with Verizon issuing AD’s displaying a rich vibrant red 3G coverage map, and AT&T’s “spotty” blue coverage map. Of course, why wouldn’t this make AT&T upset. Turning to legal matters would seem like a sure fire way of taking care of this. But there stands only one problem. AT&T is now suing Verizon for “mis-leading customers”, because as it turns out the 3G Coverage Map Verizon shows is accurate. AT&T has not taken the time to upgrade their 3G coverage.
http://www.engadget.com/2009/11/03/atandt-sues-verizon-over-theres-a-map-for-that-ads/

Funniest thing is, the judges overruled the idea of Verizon pulling the ads. They are still running and probably will stay that way.
http://www.pcmag.com/article2/0,2817,2356122,00.asp

AT&T is trying to say that most people are not able to distinguish the difference of their 3G Coverage Map, and their actual Data map (which includes EDGE, GSM, etc). Granted most people may have difficulty understanding the real difference, we can still tell the best kind of coverage and how much of it there is throughout the states.
http://www.pcworld.com/businesscenter/article/181379/verizon_lawsuit_makes_atandt_the_villain_again.html

They are also starting their comeback commercials. Check boxes comparing the two differences (how original), with Luke Wilson (who again) comparing.
What I find completely humorous is AT&T has went to saying “The Best 3G Coverage” to “A Better 3G Experience“  Maybe Verizon should file a counter claim that AT&T is just straight up lieing. Once Verizon (if they ever do after this) gets the iPhone, I see AT&T retiring from the mobile wireless market and selling to Verizon. Especially now that Verizon is tied up with Google. (and that’s all I’m saying about that) Who knows what is going to happen next.
http://www.9to5mac.com/AT-T-Verizon-ads-court-judge-misfit-43562

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